Geoworld operates in five business areas: educational toys, jewels in semiprecious stones, MissDee fashion jewels, furnishing accessories, publishing. All business sectors have developed in a consistent manner, thanks to a thorough knowledge of the characteristics of the raw materials: stones and fossils. This know-how has made it possible to identify how to use the raw materials themselves in various fields of activity to propose different types of products, enhancing the intrinsic value and uniqueness.